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What Results To Expect From Outbound Sales

We are frequently asked what results and ROI can be expected from outbound sales. We’ve talked about this before, but to recap, here are some requisites: 1. You have a product or service which has at least £2,000 average customer value. 2. You can clearly define...

Why 50 Is The Magic Number

The quickest way to kill the effectiveness of an outbound sales process is to be sporadic. Here’s a common mistake we see at Adenzo and one of the first bits of re-educating we have to do: Sales Exec jumps into lead research and pulls out 300 prospects email...

What Are MQL’s and SQL’s And Why Should I Care?

If you are unfamiliar with the terms MQL and SQL and why the differences are important – you need to read on. MQL = Marketing Qualified Lead SQL = Sales Qualified Lead So – in the context of outbound marketing – what are they? MQL: You send out an...

Why Your Start-up Needs Adenzo (Or Something Like It)

When talking to startups, we often hear the objection “We’re a startup so don’t have the budget for anything right now“. Yup, we hear you. A startup without funding is a tough thing to get off the ground and certainly, every penny counts. But...

Help! Google Thinks I’m a Robot!

When using the google Chrome Extension to research prospect data, you’ll likely end up going through many pages of Google search results. Inevitably, at some point, Google will present you with a screen similar to the one below: This may look sinister but...
Install Adenzo Chrome Extension Install Now