by Andre | Best Practices | 0 Comments
The General Data Protection Regulation comes into force in May 2018. At face value, it makes for some scary reading as it could fundamentally change the inner workings of many B2B sales teams. With official guidance still limited (and somewhat sketchy), it’s difficult... read more
by Andre | Best Practices | 0 Comments
If your organisation is about to start using Adenzo, it is really important to get the foundations right from the start. Whilst every business is different, here are our recommended guidelines. Generally, to be successful you need to have: 1 – Someone dedicated... read more
by Andre | Best Practices | 0 Comments
Adenzo gives you the ability to organise and manage your contact data by using Lists and Views. By using the Groups feature, you can add a further dimension to give you greater flexibility and segmenting options. What Are Groups? Groups can also be thought of as Tags.... read more
by Andre | Best Practices | 0 Comments
Lists are a great way to organise your data. When you first start using Adenzo, we give you a stack of default Lists that help you with contact research and sending email Stages. However, Lists have some limitations and if you’re working within a team and your... read more
by Andre | Best Practices, How To's | 0 Comments
Adenzo enables 2 primary outbound sales strategies: 1 – Contact Led. A quick ‘low hanging fruit’ solution to find people in specific job roles (e.g. Finance Director) with a low bias towards the the type of company (or even the industry). 2 –... read more
by Andre | How To's | 0 Comments
In this article, we’ll be looking at how you can search for people in a specific company. Once you add a company to Adenzo, you’ll see a button in the Contacts Linked panel called ‘Search’. Click this and a window will appear like the one... read more
by Andre | Best Practices | 0 Comments
Within your prospecting workflow, it’s inevitable that you’re going to uncover a new prospect that works for a company that you (or your colleagues) are already dealing with as a lead or are an existing customer. Adenzo makes it easy to identify these... read more
by Andre | Best Practices | 0 Comments
Most prospecting campaigns begin with an email. It’s helpful to think of that first contact as if you’re meeting in person. You wouldn’t say ‘Hi’ and then talk for 5 minutes about yourself. Yet so many introductory emails do just that.... read more
by Andre | How To's | 0 Comments
Using Adenzo, it’s possible to run an outbound sales process without cold calling and deliver a respectable ROI. However, adding a phone call stage (or two) can really leverage those results. Most people don’t like ‘Cold Calling’ and rightly... read more
by Andre | Best Practices, Blog | 0 Comments
We are frequently asked what results and ROI can be expected from outbound sales. We’ve talked about this before, but to recap, here are some requisites: 1. You have a product or service which has at least £2,000 average customer value. 2. You can clearly define... read more
by Andre | Best Practices | 0 Comments
The quickest way to kill the effectiveness of an outbound sales process is to be sporadic. Here’s a common mistake we see at Adenzo and one of the first bits of re-educating we have to do: Sales Exec jumps into lead research and pulls out 300 prospects email... read more
by Andre | Best Practices | 0 Comments
If you are unfamiliar with the terms MQL and SQL and why the differences are important – you need to read on. MQL = Marketing Qualified Lead SQL = Sales Qualified Lead So – in the context of outbound marketing – what are they? MQL: You send out an... read more
